4858 W Pico Blvd #251 Los Angeles, CA 90019

FOLLOW US


MASC

HomeMASC

Overview

The Blended Future Project has been a partner for Multiracial Americans of Southern California for several years. We have coordinated and captured several events including:

  • Loving Day 2021 Virtual Event
  • Loving Day 2022 Virtual Teen Discusion
  • Loving Day 2022 Live Concert
  • Loving Day 2023 Live Concert

Stats:

  • 3-year expansive event
  • 15+ video assets created
  • Fiscal sponsorship acquired for our upcoming original film Concrete River

The Challenge

With an ongoing pandemic and an overwhelmed staff, MASC wanted to create an event that celebrated Loving Day and kept their community together. They needed to get up to speed quickly on the planning and technical infrastructure for creating an online event.

THE SOLUTION

We created our own ReMixed event months prior with a member of MASC as a participant. An event with over 50+ participants. This created a blueprint for the Loving Day event. We expanded upon the success of our ReMixed event to create the pilot Loving Day online event in 2021.

THE IMPACT

We expanded from online to back in person with the both online and offline coverage of a live concert. In total, over 15 video assets were created for use by MASC. This event was expanded into a multi-year partnerships with MASC which included the creation of additional online events and in-person concerts. This culminated with MASC signing on as the fiscal sponsor for our upcoming feature film – Concrete River.