LUNA MAGIC is a new indie beauty & lifestyle brand founded by Afro-Latina & Dominican-American sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, they created a vibrant brand that celebrates their mutual love for their multicultural heritage, Latin culture and music—in living color.
Despite being featured on Shark Tank and having had success on Instagram. Luna Magic reached out to us for our knowledge and guidance on showing their brand story and individual personalities in other types of media.
We worked with Luna Magic for a period of 3 months on:
- Merging their personal and brand stories together
- Building a media structure
- Identifying the road ahead.
Now armed with a newfound expertise. Luna Magic are ready to launch their first show in early 2022.
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