There’s common advice I give to creators and brands trying to make the leap into YouTube or podcasting. To be successful in these spaces, one of the most important things you can do is to try to teach your audience something new.
Youtube, while entertaining, is also a source for people looking to learn something. Think of it just like Google – it’s a search engine. By sharing your knowledge and expertise, you can help your viewers or listeners improve their skills, expand their horizons, and become better informed about the world around them. This establishes you as an authority in your field. Which builds a loyal following and provides credibility with you as an expert.
Here are a few things that can help:
Know your audience
Before you start creating content, take the time to research your audience and understand what they are looking for. What are their pain points? What questions do they have? What kind of content resonates with them? Use this information to create content that is relevant and valuable to them.
Your ideal audience is one that resonates with you and your experience. They are people who have had similar experiences that you’ve been able to overcome. Your story can be their own helpful guide that be the framework they need.
Break down complex topics
If you are teaching a complex topic, it can be helpful to break it down into smaller, more manageable pieces. Just like this article, make it into a list. Easy steps that someone else could follow if you weren’t there to explain. Then expand on each topic in easy to understand instructions.
Make it personal
Use analogies, metaphors, and real-life examples to help your audience understand the concepts you are discussing. If you can provide a personal framework, your audience will learn better. Tell your audience a story. This is the way we learn and retain information. The better storyteller you become, the more magnetic your reach will be.
Visual aids can be a powerful tool for teaching complex topics. Consider using diagrams, charts, and infographics to help illustrate your points and make your content more engaging.
Keep it concise
While it can be tempting to go into great detail when teaching a topic, it is important to keep your content concise and to the point. Your audience is likely to have a short attention span, so make sure you get to the heart of the matter quickly.
Encourage your audience to ask questions and provide feedback on your content. Engage with them and start a dialogueThis can help you understand what your audience is looking for and improve the quality of your content over time.
Teaching is a crucial element of creating a successful YouTube channel or podcast, no matter the type. Your audience is coming to you for advice . Ranging from information about a topic to guidance about their direction in life. Think of the value you can provide to your audience. Help them learn from your experience, build that trust, and you will find the steady growth you’re after.
I’m the creator of The Blended Future Project. A company dedicated to creating better representation in the media and guiding mixed creators
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